Angels’ Cup Coffee was founded in 2014 with a mission to find the perfect coffee. Sending customers coffee samples every week, they aim to help coffee enthusiasts improve their palates as well as to discover new and flavorful coffees.
Brooklyn-based Angels’ Cup Coffee is launching their latest app designed to help coffee drinkers refine their palettes and discover new types of coffee they love.
The app comes with easy-to-use tools, such as the flavor wheel to help coffee tasters visualize and pinpoint distinct aromas and tastes. The app saves and records notes for future reference, allowing coffee drinkers to develop their coffee expertise and make informed choices when purchasing their next coffee.
The new app is coming to the scene as the “third-wave” trend in coffee drinking is taking off. This cultural shift is focused on lighter roasts that showcase the unique flavor profiles of different origins, and also supports environmentally sustainable brewing methods that use affordable, low-tech, single-cup brewers.
“Angels’ Cup really isn’t about the coffee at all; it’s about the customers and their own personal journeys to develop a more refined sense of taste. It’s also about building a community around the shared experience of tasting the subtle flavors in a cup of coffee,” says company co-founder, Jeff Borack.
Unlike other companies that simply focus on curating and shipping to customers, acting as middlemen between the roaster and customer, Angels’ Cup’s main objective is to help customers’ develop their palate with their educational app, and to provide the world with better, more affordable, and environmentally sustainable coffee.
“We used to go to public cuppings (where roasters invite the public in to sample coffees side-by-side). What got people really excited wasn’t just amazing coffee. It was finding someone who tastes the same thing as you—maybe bananas in the cup, or the smell of marigolds. We’re recreating that experience on a massive scale,” adds Borack.
With a mission to let coffee drinkers sample varieties that come directly from the roasters, the new app supports environmentally sustainable practices, and is now available for free on Google play, iOS and in web browsers.